Since many clients count on us for their rebranding, Logo Design Houston has highlighted the top signs when a brand needs a new logo.
Your logo doesn't adapt well to modern media
Your logo was designed for your front fifteen years past, it might not be optimized to figure well on an internet site or on social media platforms like Facebook and Twitter.
Entrepreneurs should ask them these question: Can the emblem be sized up or down and still be readable? Will it look smart in black and white? Are you able to derive an icon from it? Will it create an appealing button for a mobile app? If the solution to any of those queries isn't any, it may be time for a replacement logo design.
Your logo doesn’t represent your current business
Over time, most business evolve. It's not uncommon for entrepreneurs to start out with one product or service, then grow and diversify into something quite totally different. If your logo does not mirror what you presently provide, it's time for a re-branding.
Your logo was a do-it-yourself project
If you produced your logo or had a friend of loved one create it, it may be time for an expert to step in. Plus, if you're not receiving compliments on your logo, it probably desires to be redesigned.
Your logo isn't as appealing as your competition's
Social media review sites such as Yelp have made the business world more and more competitive. It is suggested gazing your competitions' logo designs.
If you're not positive, compare your social media following to your competitors'. If they have more fans and followers, it may be time for a replacement style. "Don't underestimate the impact of good design.
Your logo is too complex
The growing trend in logos has been towards simplification in design. "Gradients and drop shadows used to be popular in logos, but these techniques are beginning to look dated. They're also tough to translate across some mediums.
Instead, choose an easy logo design that utilizes up to a few colors. Choose a flat matte look. "One indicator that your logo is easy and effective is that if it may be utilized in a clear type as a background and still be recognizable.
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